Like Us Like You Mean It!!

As more and more brands leverage the social media community and build brand buzz there is always the danger that brands shift from building "relationships" to driving "transactions"...better know as spam and/or advertising.  That strategy will absolutely back-fire!  Here's a great short piece by Emily White of Facebook on building local level relationships that are authentic, real and "make it matter".

Link:
http://bcove.me/y2c24wfb