Saturday, May 28, 2011

Sometimes A Smart Move....Well, Just Feels Wrong!


Ok, I love Disney and believe they have done an incredible job of storytelling, touching the hearts of many all around the globe. While there are many great creative companies, it seems no one does it quite as well as Disney. However, the lastest move to trademark the SEAL Team 6 marks just feels a bit shady...not something often associated with Disney. It would be one thing if Disney was approached by the military and together formed a partnership to benefit the armed services that would be uplifting and really "Make it Matter". Love to hear your thoughts...

Saturday, May 21, 2011

When Twitter is a GOOD thing?

I just read this story and it takes me back to my childhood when I play sports and always wanted to meet my favorite baseball players.  The best we could do was wait for them to visit a Department store and m-a-y-b-e get an autograph.  Today kids just "follow" them on twitter.  So why not, just ask them to come see one of your little league games and "make it matter" to all the players...  Low and behold, he did!  WOW!

Saturday, May 7, 2011

Brands are Like People....People Like Jerry Seinfeld are Brands!

 Recently Jerry Seinfeld just launched his very own and brand new website entitled, what!  To his credit and his amazing way of keeping everything so plain and simple, which is the essence of the "Jerry Seinfeld Brand"...his website is exactly that...plain and simple!  three new comedy bits a more, no less!  It's always impressive when a brand "gets it" and is able to stay true and on message, bulding off every message that comes before it and building the brand's foundation for everything that will follow.  Leave it to Jerry to "Make It Matter" and keep it plain and simple!


Tuesday, May 3, 2011

Global Brand Expansion Takes Leadership, A Strong Business Model and the Right Partnerships!

Building a successful global brand requires a few "key" ingredients.  First, being a leader in your category with innovation, passion, and a little bit of brand magic. Second, having a solid business model that that drives strong sales and profits. Third, identifying partnerships that share not only the belief in your business model, but the passion and commitment to your brand. Brands like Chipotle, Cheesecake Factory and Pinkberry are proving with these key ingredients you can make global expansion a part of your growth story early in the brands expansion plans! ...and Make It Matter to your customers.