Building a successful global brand requires a few "key" ingredients. First, being a leader in your category with innovation, passion, and a little bit of brand magic. Second, having a solid business model that that drives strong sales and profits. Third, identifying partnerships that share not only the belief in your business model, but the passion and commitment to your brand. Brands like Chipotle, Cheesecake Factory and Pinkberry are proving with these key ingredients you can make global expansion a part of your growth story early in the brands expansion plans! ...and Make It Matter to your customers.
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Building a successful global brand requires a few "key" ingredients. First, being a leader in your category with innovation, passion, and a little bit of brand magic. Second, having a solid business model that that drives strong sales and profits. Third, identifying partnerships that share not only the belief in your business model, but the passion and commitment to your brand. Brands like Chipotle, Cheesecake Factory and Pinkberry are proving with these key ingredients you can make global expansion a part of your growth story early in the brands expansion plans! ...and Make It Matter to your customers.
