Saturday, August 27, 2016

NFL is Back! - Great Brand Lessons!

Everyone needs to have an outlet and a passion for inspiring and recharging the soul!  For many, sports seems to fill the need and there is no bigger franchise than the NFL.  People gather from around the country and across the world every Sunday in the fall and the die-hards also include Monday and now Thursday to get their fix.

Through the advancement of sattelite dishes we can be almost anywhere and get the game - WOW!

With 32 teams and stories that go back generations, nothing seems to connect people like the history of the NFL.  Wherever we are gathered especially in the fall we can always find someone wearing a jersey, T-shirt, hat or some other decoration that celebrates their passion and commitment to "their team".  So much can be learned about how to build brand connections by studing how great organizations such as the NFL and the teams build emotion around the game, players, coaches and the memories created every year.  The sounds of the game, colors of the teams, changing logos, and all around strategy of the contest create engagement between fans, their teams and the overall league like nothing else.  It is clearly the definition of Tradition!

What's amazing is it is not always a positive outcome - sometimes teams lose (in fact in every game there is a loser).  Some teams lose for longer than we can imagine - but yet the die-hard committed fan hangs on and the win that arrives is just that much sweeter! That's commitment.

Build your brand memories in authentic meaningful ways just like the NFL and MAKE IT MATTER!

Thursday, August 25, 2016

It's About Time!
Thank you AT&T

Huge news! After a year of organizing, you and thousands of fellow anti-robocalls activists just achieved a major win. On Friday, 33 companies, 2 federal regulators, and the Department of Justice sat down at a historic summit to face the robocalls crisis. By the end of the day, all the major phone companies, led by AT&T CEO Randall Stephenson, announced the creation of a Strike Force to take on the robocalls epidemic.
I wish you could have been there to see it: in front of national press and the heads of the Federal Communications Commission, Stephenson and other phone company executives pledged to outline a clear line of attack against robocalls by October 19th.
We applaud AT&T for listening to the thousands of customers and robocalls activists who have pressed them to do more. And I want to be crystal clear: your activism got consumers a seat at the table. There’s simply no way that all these powerful executives and government officials would have come together to deal with this problem if you hadn’t convinced them — strategically, effectively, and repeatedly — that robocalls are a major problem demanding major solutions.
Over the next two months, we will keep up the pressure to ensure that the Strike Force doesn’t produce just another set of empty promises. Even when we have an actionable plan from the Strike Force, it’ll take continued oversight and perseverance to move from talk to action, and see a tangible reduction in the number of pernicious robocalls to our phones. But today, I hope you can savor a victory and sign of progress made entirely possible by your hard work.
Onward to victory!

Tim Marvin,
Consumers Union, Policy and Action from Consumer Reports

Wednesday, August 24, 2016

Digital marketing, social media and data analytics is driving a renaissance of transparency...and that's a good thing!

24/7/365 Customers are Connected to Your Brand!