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This is very clever and memorable advertising...simply great creative. It is actually an airport advertising sign for Accenture (they have some of the best creative ads). However, without the Accenture logo you would never know the brand. Now imagine the fish was a classic bottle of Coke...that would have been awesome branding leveraging the polar bear as a widely recognized icon for the Coke brand and raising the advertising to a higher level to Make It Matter! (of course Coke wasn't the client here)
