Sometimes A Smart Move....Well, Just Feels Wrong!

NAVY FIGHTS MICKEY MOUSE FOR SEALS TRADEMARK

Ok, I love Disney and believe they have done an incredible job of storytelling, touching the hearts of many all around the globe. While there are many great creative companies, it seems no one does it quite as well as Disney. However, the lastest move to trademark the SEAL Team 6 marks just feels a bit shady...not something often associated with Disney. It would be one thing if Disney was approached by the military and together formed a partnership to benefit the armed services personnel...now that would be uplifting and really "Make it Matter". Love to hear your thoughts...

Link to recent article:
http://www.foxnews.com/politics/2011/05/25/navy-seals-fights-mickey-mouse-trademark/

When Twitter is a GOOD thing?

I just read this story and it takes me back to my childhood when I play sports and always wanted to meet my favorite baseball players.  The best we could do was wait for them to visit a Department store and m-a-y-b-e get an autograph.  Today kids just "follow" them on twitter.  So why not, just ask them to come see one of your little league games and "make it matter" to all the players...  Low and behold, he did!  WOW!

http://sports.yahoo.com/mlb/blog/big_league_stew/post/Brandon-Phillips-shocks-Twitter-follower-by-show?urn=mlb-wp7003

Brands are Like People....People Like Jerry Seinfeld are Brands!

 Recently Jerry Seinfeld just launched his very own and brand new website entitled, what else....JerrySeinfeld.com!  To his credit and his amazing way of keeping everything so plain and simple, which is the essence of the "Jerry Seinfeld Brand"...his website is exactly that...plain and simple!  three new comedy bits a day...no more, no less!  It's always impressive when a brand "gets it" and is able to stay true and on message, bulding off every message that comes before it and building the brand's foundation for everything that will follow.  Leave it to Jerry to "Make It Matter" and keep it plain and simple!

CHECK OUT THE LINK BELOW:
http://www.jerryseinfeld.com/

Global Brand Expansion Takes Leadership, A Strong Business Model and the Right Partnerships!

Building a successful global brand requires a few "key" ingredients.  First, being a leader in your category with innovation, passion, and a little bit of brand magic. Second, having a solid business model that that drives strong sales and profits. Third, identifying partnerships that share not only the belief in your business model, but the passion and commitment to your brand. Brands like Chipotle, Cheesecake Factory and Pinkberry are proving with these key ingredients you can make global expansion a part of your growth story early in the brands expansion plans! ...and Make It Matter to your customers.

Could we Get any Lazier?

How about an App that does all your calorie counting for you?

The Social Media 50 | MonkeyDish

You don't get Social Media...but they do... The Social Media 50 MonkeyDish

Just Enough Familiarity...and Just Enough New!

It's great when retailers create innovation that taps into a consumer's conscience.  With the rich history of "Black Friday" around the holidays already occupying a highly emotionally-charged place in consumer's minds and the relevance of home improvement stores in the Spring...what a simple yet highly effective way to create positive brand connections and build an annual emotional memory in the consumer's mind each and every Spring.  The simplicity is what makes this genius!  ...and the relevance to the brand is what Makes It Matter!  With any luck at all they might even be able to shift the event to "Green Friday" and own the occasion outright as a retail category!