Tuesday, March 20, 2012

Finally! Social Media Connects with Emotion...and gives the world a COKE!

After 40 years of hearing that resoundingly familiar song "I like to buy the world a COKE and keep it company...."  and all its renditions over the years, the powers of Coke, Google and the creative genius of 70 year old Harvey Gabor recreate the magic of "Hilltop" shot in Italy in 1971.   Harvey may be one of the six grand old men of advertising yet he still has the creative juices to collaborate and advance a great idea!

To date this is one of the most effective demonstrations and examples of effectively leveraging social media, today’s technology and emotional connection of great marketing. Beyond that, they "raise the bar" and extend the idea into the real world through digital technology creating access that touches every heart on the planet...at least every heart that is close to a Coke vending machine...Amazing!!

This is truly special and will make you say WOW!... It is not often we see marketing and advertising executives really leveraging the unique qualities of social media and today’s technology to make the world a better place.

To be honest, we are all a bit exhausted of the growing "noise" of social media always trying to sell us something. The Internet is a media that is all too easy to fall into the trap of being "transactional" becoming the direct-mail of today (albeit saving trees) when the real purpose we engage social media today is to build "relationships". 

This is an excellent example of how great brands can connect with fans using the advancement of today's technology and find a place in the hearts and minds of their fans - the goal of every great brand to Make It Matter! Enjoy the video and link below...

1 comment:

  1. Cool post about the lovely coca cola....
    Good work buddy...