Posts
After 40 years of hearing that
resoundingly familiar song "I like to buy the world a COKE and keep it
company...." and all its renditions over the years, the powers of Coke,
Google and the creative genius of 70 year old Harvey Gabor recreate the magic
of "Hilltop" shot in Italy in 1971. Harvey may be one of the six
grand old men of advertising yet he still has the creative juices to
collaborate and advance a great idea!
To date this is one of the most
effective demonstrations and examples of effectively leveraging social media, today’s
technology and emotional connection of great marketing. Beyond that, they
"raise the bar" and extend the idea into the real world through digital
technology creating access that touches every heart on the planet...at least
every heart that is close to a Coke vending machine...Amazing!!
This is truly special and will make
you say WOW!... It is not often we see marketing and advertising executives
really leveraging the unique qualities of social media and today’s technology
to make the world a better place.
To be honest, we are all a bit
exhausted of the growing "noise" of social media always trying to
sell us something. The Internet is a media that is all too easy to fall into
the trap of being "transactional" becoming the direct-mail of today
(albeit saving trees) when the real purpose we engage social media today is to
build "relationships".
This is an excellent example of how great brands can connect
with fans using the advancement of today's technology and find a place in the
hearts and minds of their fans - the goal of every great brand to Make It
Matter! Enjoy the video and link below...
