As if there is not enough reasons to advance your menu boards from static to digital. Let's see, there's impact, calorie counts, consistency, timeliness and of course the lower cost of changes. However, the initial set-up costs (capital costs) are significant. My guess is new concepts will lead the way and force the rest of the industry to follow. Because we all know in our hearts the digital boards are better and more effective and better and effective Makes it Matter to our customers!
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