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Sunday, January 26, 2014

ART & SCIENCE ...brand storytelling is the magic to getting customers to engage your brand!



http://sayquarterly.com/issue-6/feature-storytelling.php


Posted by Chas at 11:49 AM
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Chas
With over 30 years working with leading brands including Disney, Starbucks, Universal Studios, Redbox, Paramount Pictures, Commerce Bank, and many more I've been fortunate to learn how the best brands connect emotionally with customers. It's a brand culture grounded in authenticity and committed to making a difference in the lives of their customers, team members and business partners. Additionally, my early career experience in public accounting at BDO helps me to align great marketing thought-leadership with good business practice to deliver both great customer experiences and exceptional shareholder returns.
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